The total cost of the launched by the Columbia Association on Thursday will be about $80,000, according to the CA.
Kelly Cooper, spokesperson for the Columbia Association, said the development of the logo and launch planning cost $28,750. In addition, the month-long launch plan, which includes advertising costs and promotional items such as staff and t-shirts, will cost $47,167.
The new logo launched with a snazzy YouTube video on Thursday morning, which one YouTube commenter likened to a Google product ad.
The logo looks similar to a flower with blue and green leaves. The colors symbolize the sky and the earth, according to the CA, and the leaves are comprised of people with open arms. And when a stem is added and two of the bottom leaves are removed, the logo harkens back to the People Tree, the CA logo of the past 15 years.
The new logo was also designed to be flexible on social media and represent the changes underway in Columbia, including the Symphony Woods Development, mall development and Downtown Plan, according to the CA.
The CA didn’t own the copyright to the image of the People Tree and after exploring options to purchase it decided a new logo was the best option.
CA Board Member Tom Coale wrote on his blog, HoCo Rising, the “CA decided to move forward without soliciting proposals from the community. While Columbia residents were a high priority throughout the process, they were not a decision-maker here. That was a risk and one I think the CA staff overcame with a successful product.”
What do you think of the new logo?